Archive for the ‘attractiveness’ Tag

Women wearing red are seen as more attractive

New research has found yet another way that our thinking is often much less rational and far more influenced by external factors than we’d like to admit.  These findings, produced by a team led by psychology professor Andrew Elliot of the University of Rochester in New York, indicate that men find women who wear the color red to be more physically attractive than those who wear other colors.

Ladies, wear this color if you want to be seen as more physically attractive to men

Ladies, wear this color if you want to be seen as more physically attractive to men

They did several sets of experiments.  In one, researchers used a computer to modify the color of clothing worn by women in various pictures.  Men who saw a picture of a given woman wearing red rated her, on average, as being more attractive than did men who saw the same woman in the same photo but with her shirt changed to a different color.  In the other set of experiments, men were shown pictures of women that were unmodified but that were framed with a colored border.  Women were rated as more physically attractive and sexually desirable when their pictures were framed with red than when they were framed with another color.

Homosexual men and color blind men were excluded from the study, which utilized about 100 men, mostly college undergraduates.  They did not rate women wearing red any differently in terms of intelligence, likability, or kindness—only attractiveness.  Researchers conclude “The women shown framed by or wearing red were rated significantly more attractive and sexually desirable by men than the exact same women shown with other colours.” The study is published in the Journal of Personality and Social Psychology.

The lead researcher notes that:

throughout history many cultures have linked sex with the colour red, ranging from ancient peoples who used ochre body paints on fertile females to modern-day “red-light” districts.

But Dr. Elliot speculated that men’s response to red may also have deep biological roots that go beyond a learned cultural response. The sexual parts of female baboons and chimpanzees take on a conspicuously red hue when they are reaching ovulation. In similar fashion, many human females will become flush-faced when they are interested in a male, Dr. Elliot said.

“It may well be that males have this deep-seated sense of red indicating sexual availability,” he speculated. “I think females can use that to their advantage—and to wear it or not, depending on their desires.”

So, ladies, this should make it easier for you to decide what to wear on your next first date.  If you like the guy, wear red; if you want to lose him, wear another color.  Or maybe just wear red anyway, because in other research conducted by those same scientists, men said they were willing to spend more money on a date if she were wearing red than if she were wearing another color.

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Attractive people make more money

CareerBuilder has an interesting story about the positive correlation between physical attractiveness and earnings. The money passage is as follows:

Good looks can have a real impact on workers’ bank accounts, according to research by Daniel Hamermesh and Jeff Biddle published in the Journal of Labor Economics. Attractive people earn about 5 percent more in hourly pay than their average-looking colleagues, who in turn earn 9 percent more per hour than the plainest-looking workers. This means if an average-looking person earned $40,000, their prettiest co-workers would make $42,000 while their least attractive colleagues brought home just $36,400. Plain-looking workers may also receive fewer promotions than those awarded to their more striking contemporaries.

The story also reports that students consistently give better evaluations to more attractive professors. It also says that “It remains uncertain whether the handsomest people translate their good looks into higher productivity.” The effects of being attractive are also disputed by some people investigating the issue. See the CareerBuilder article for details.

it is simple, distinct, and uses meaningful symbolism.  Sadly, most municiple flags are not so good.

The flag of Santa Barbara, California is very attractive: it is simple, distinct, and uses meaningful symbolism. Sadly, most municipal flags are not so good.

In any event, while it may be unfair, it is legal in most jurisdictions to discriminate on the basis of looks, unlike race, religion, and national origin. Washington, D.C. and Santa Barbara, California are two of the only municipalities with laws against appearance discrimination. On a whim, I checked the Hooters store locator to see if either city had a franchise. Santa Barbara does not, but Washington, D.C. does. I wonder if they have to do anything different to comply with the law there.