Obama buys 30 mins of airtime before election
Barack Obama’s campaign has bought 30 minutes of airtime on October 29th, the Wednesday preceeding the election. His presentation will air at 8pm Eastern Time on CBS and NBC. His campaign was negotiating with FOX as well, but apparently something called the “world series”, some baseball-related thing, is hampering those negotiations. One media watcher estimates that spots will cost Obama bout $1.5 million per network per half hour.
The last time a presidential candidate bought such a sizable portion of primetime TV time was in 1992 when independent candidate Ross Perot did so to address the electorate directly. People my age and older probably recall Perot’s charts, if not exactly what he said. Presumably, Obama hopes to come off as more presidential than did Mr. Perot, and to obtain a more favorable result on election night.